Posts Tagged ‘social marketing’

Ideal dimensions for Facebook cover art on mobile, desktop

At the very top of your title agency’s Facebook Page is an image known as cover art. Designing a graphic that renders nicely on mobile apps as well as desktop browsers can be an art unto itself.

That’s because the dimensions for cover art on a mobile app versus a desktop browser vary slightly. Cover art, “displays at 820 pixels wide by 312 pixels tall on your Page on computers and 640 pixels wide by 360 pixels tall on smartphones,” according to Facebook.

In years past it may have been easy enough to design your title agency’s Facebook cover art with only desktop browsers in mind.

However, digital marketing firm Zephoria reports the number of mobile daily active users has surged in the past two years to 1.15 billion of the platform’s total 2.01 billion monthly active users (as of June 2017).

That means about half of Facebook users engage with the social media network almost exclusively on their mobile devices.

Your title agency’s Facebook Page can only use one cover art image at a time. And being at the top of the Page, your Facebook cover art is your first (possibly only) chance to make a strong impression with would-be clientele.

So how do you design Facebook cover art that will allow you to put your best foot forward no matter if the user visits your page from a mobile app or desktop browser?

Like so many things in life, the answer is compromise. Through our own research plus a bit of trial-and-error, we have determined the ideal dimensions for a Facebook cover art image are 820 pixels wide by 462 pixels tall.

At these dimensions, placing your cover art for desktop should be relatively straight forward – what you see is what you get. The mobile cover art will require a bit more consideration as you design. When working with a Facebook cover art image sized at 820-by-462 pixels, it’s important to keep in mind that the very top and very bottom of the graphic, 75 pixels on either side, will not appear when a visitor views your Facebook Page on a mobile app.

Do not place pertinent information, such as a company logo or a phone number, in these regions. Furthermore, do not arrange your image in such a way that it will be cut off in an awkward way.

To help our title agents design attractive and professional Facebook cover art for their pages, we’ve created a series of free Facebook templates for download.