4 ways to manage your title agency’s digital reputation
While the millennial generation is now the largest homebuying cohort, they aren’t the only ones who Google everything. We all like to know as much as we can about who we’re doing business with, and we all tend to rely on the opinions of others (our friends, or even online reviews by strangers) to help us make the best decisions.
As a title agency owner, it’s important to put yourself into the shoes of a prospective customer so you can provide the information they are seeking when they perform a Google search – as well or better than your competitors.
For homebuyers and sellers, a real estate transaction is likely an uncommon experience and they may be feeling anxious about exchanging such large sums of money. If the customer is a lender, there are always concerns of tolerance violations. And if the customer is a Realtor, settlement delays or other customer service issues may be a top concern.
Online reviews are a window into your title business. Studies show consumers are more likely to contact a business if it has a 5-star rating, and improving your title agency’s star rating from 3 stars to 5 stars, for example, can yield as many as 25% more clicks to your business profile.
Your title agency’s online reputation may be the deciding factor between whether a prospective customer reaches out to your business or contacts the competitor down the street. In today’s world, managing your business’s online reputation is essential – here are four platforms that should top your priority list.
With more than 123 million reviews to date, Yelp is no longer just a place for reviews of the new sushi restaurant that opened down the street. Realtors discovered the benefits of having a Yelp presence years ago, and now other professionals involved in the real estate transaction are jumping aboard the Yelp bandwagon.
The search engine behemoth holds roughly 75% of the Internet search market, and it’s no coincidence that Google reviews are one of the first things to pop up when a prospective customer Googles your title agency. Google reviews appear not only in Web search, but also Maps search.
With nearly 2 billion users worldwide, Facebook is the largest social network on the planet. Users spend an average of 15 minutes on the site, which means you have ample opportunities to connect with your target audience in a forum where they interact almost daily once you’ve claimed your title business’s Facebook page.
Many title insurance businesses overlook Angie’s List, which means there’s less competition for visibility on the platform (for now). People who pay for an Angie’s List subscription are more likely to be in immediate need of the services. While the quantity of leads may be fewer, the quality is as good or better than other review sites.